CASE STUDY

Unify Media Supply Chains into the Cloud for a Newly-Merged Global Organization

AT A GLANCE

Challenges

  • Need to integrate separate businesses

  • Siloed and duplicative media supply chains

  • Need for common processes, metadata and governance

  • Lack of supply chain automation

  • Many, often aging, systems and use of unstructured information

Benefits

  • Detailed understanding of overall enterprise current state

  • Unify and streamline next generation workflow

  • Logical Title and Media Asset models with globally unique IDs to support cross-organization workflow and integration architecture

  • Shared cloud-first integration architecture

  • Evolving shared action plan for media supply chain integration

Objectives

  • Unify, streamline and automate the media supply chain and operations

  • Reduce facilities-based costs by expanding cloud-first strategy into operations

  • Elastic Cloud-Playout based upon different channel specifications

Solutions

  • Outlined strategic business and operational objectives for unified media supply chain 

  • Designed workflow, overall media supply chain and integration architecture to unify and streamline media operations and distribution globally

  • Developed logical Title Management with broader Creative Work model for mapping across the organization to new and existing systems

  • Developed a phased strategic roadmap to deliver streamlined operational capabilities

  • Identified organizational opportunities and risks of existing capabilities and gaps by role in engineering and dev skills

Benefits

  • Understanding of the combined organization’s existing capabilities, technology and underlying media supply chains

  • Unified and streamlined workflow for media submission, operations and fulfillment across the organization

  • Common logical model to use for Titles and broader media properties with UID strategy to provide provide fabric for information and media asset integration across organization(s)

  • Common cloud-first integration architecture and strategy for development and deployment of supply chain solutions

  • Engineering roles-based view used by leadership in restructuring planning

  • Evolving and shared action plan for operational and engineering to integrate the media supply chain