Objectives

• Investigate how enterprise-level media/metadata management and fulfillment would benefit the company

• Articulate a future state to optimize the media supply chain across the organization worldwide

Solutions

• Captured existing capabilities across the company’s existing media supply chains globally, including enabling workflows and systems for monetization, media/metadata management and fulfillment

• Developed strategic rationale for global, enterprise-level media and metadata management based on internal (strategic business objectives) and external (market, competition, technology considerations) drivers

• Defined future state media/metadata management approach, operational workflow, underlying technology and organizational considerations to streamline, unify and optimize the organization’s global media supply chain

Benefits

• Understanding of the global organization’s existing capabilities, technology and underlying media supply chains

• Roles-based view of current and future states identifying needed roles in organization to support future state

• Identified change management considerations to evolve roles and global organizational structure to support future state

• Activity-based cost and ROI estimation models informing go/no-go and timing decisions about roadmap project investments and operational KPI development

• Shared, multi-year roadmap/action plan describing inter-related projects and programs to evolve workflows, systems and roles to achieve an optimized global media supply chain