Media Management in a Hybrid Cloud Ecosystem

This course is targeted at individuals and stakeholders that create, use, manipulate and distribute media within your organization and would potentially use or benefit from media management solutions. Engineering and IT staff responsible for managing and deploying such systems are also appropriate.

Participants will gain a strong understanding of the state of the media management industry, the suppliers, the business areas where media management solutions have been successfully deployed as well as how to approach selecting and moving forward with media management projects.

This one-day course is divided into seven major segments:

• One outlines terminology for common semantics throughout the course, including different types of AI and metadata harvesting capabilities.

• Two explores the challenges, goals and business drivers that have organizations considering media management technology and solutions.

• Three provides a framework for discussing media management requirements based upon business expectations, market segmentation, workflow, infrastructure and technology across media's life.

• Four examines media management offerings applied against the framework, including interdependencies between workflow and systems. In this segment we explore the challenges of both the buyers and the suppliers in mapping the business needs, workflow and technology against risks and rewards.

• Five looks at the lessons learned to date and provides an outline of an approach for moving forward defining media management projects and an overall organizational strategy surrounding media management.

• Six reviews a series of case studies providing insight into successes and failures of media management applications.

• We end with an interactive discussion outlining areas within your organization that may benefit from media management solutions.